Workshop · 4 in the fire

Nothing is finished until
it has failed twice.

studio magenta's prototype workshop. We melt things down in public and cast them again — four experiments running, three of them still unshipped.

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How the lab runs

We ask whether it can be made before we ask whether it sells.

magenta.LAB is closer to a workshop than a company. We take things that should not go together, force them into the same mould, and publish whatever comes out.

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Looking for people to experiment with.

Collaboration, feedback on a prototype, or just a question — all of it is welcome.

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